Leading the Way in Trust

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Leading the Way in Trust

Trust is one of those things we intuitively know makes a difference in our effectiveness and even the bottom line.  It can be a lot harder, though, to actually show the return on investment of being a trustworthy business.  And make no mistake about it – building trustworthy business practices and doing what it takes to be trusted in the world does require a significant investment!

Trust Across America/Trust Around the World has been working to make a business case for what they refer to as the “Return on Trust,” and has developed a methodology for putting together an annual list of the Most Trustworthy Companies.

This week I was revisiting some of their materials on this topic, as I have been thinking about the “Return on Trust” to us as individuals regardless of our level or role in an organization.  After all, the level of trust in an organization is reflected in the individuals who represent it.  So consider that whether there is a mandate for trust in your organization from the top down or not, you can begin a grassroots effort through your own everyday acts of leadership to build trust.

Here are 3 simple “acts of leadership” you can commit to lead the way in trustworthy behavior…

1.   Keep your core values present in every decision you are part of making or contributing to in some way.  This could be as simple as asking the question: does this decision line up with our values?

2.  Do what you say you will do and when you can’t or don’t own it. The goal isn’t perfection, it’s consistency. When you are willing to admit that you dropped the ball, it creates the space for others to do the same. This is how you can honor your word even when you don’t deliver, as long as you re-commit to doing better rather than make excuses.

3.  Hold others accountable for doing what they say will do. This doesn’t mean beating them up after they dropped the ball, but rather making sure they know you are counting on them and having to the courage to communicate when they don’t honor their promises to you.

[Tweet “When people know you will hold them #accountable, they tend to BE more accountable.”]

What “acts of leadership” can you add to this of things anyone can do to build trust and foster trustworthy behavior?

This year I was  honored to be named for the 2nd time as one of the top 100 Thought Leaders in Trustworthy Business by Trust Across America/Trust Around the World.  This organization is doing great work and has some terrific resources available at http://trustacrossamerica.com.


Image source: schroederhund


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