“Your words are your wand.” – Florence Schovel Shinn
Words are the tools leaders use to shape what is possible for the future, as well as the experience of the present for better or for worse.
A leader’s words can…
Build someone’s self-esteem,
or diminish their sense of self-worth.
Evoke excitement and enthusiasm,
or stoke fears and trepidation.
Bring people together,
or tear them apart.
Create a sense of optimism about the future,
or feed negativity and resignation.
Provide a sense of certainty that builds a foundation of confidence and trust in themselves, in each other and in the future.
Or sow doubt and divisiveness.
Lift people’s sights higher by bringing to life a sense of meaning, purpose, and possibility,
or drag focus downward to the daily grind, stifling connection and self-expression.
[ctt template=”4″ link=”8gy03″ via=”yes” ]What experience are your words creating for those you lead?[/ctt]
Remember that your words matter. Choose them wisely.


Thanks Susan! Similar to your last one, I also thought how they can inspire courage or deflate and defeat. Great reminder. Much appreciated.